Barista

Company Description The Shelf is a discovery retailer in New York City that showcases emerging consumer brands, many of which are experiencing physical retail for the first time. Instead of traditional bulk sales, The Shelf focuses on single-unit purchases so customers can try new products without large commitments. Since 2025, it has launched dozens of new brands through pop-ups, partnerships, and its residency inside Juice Press, helping many expand into national and specialty retailers. Each brand placement is treated as both retail and marketing, with in-store content creation, sampling, newsletter features, and access to performance data. The flagship location at 58 West 8th Street, featuring a coffee and matcha bar, opens in fall 2026, supported by a live online store and founder-led growth without outside capital.

Role Description The Barista is a part-time, on-site role based at The Shelf’s flagship location in the New York City Metropolitan Area. This role is responsible for preparing and serving coffee, matcha, and other beverages, as well as light food items, in alignment with The Shelf’s quality and presentation standards. Day-to-day tasks include greeting and engaging guests, taking orders, operating espresso and brewing equipment, maintaining a clean and organized bar and seating area, and restocking ingredients and supplies. The Barista will help tell the story of featured brands, support sampling initiatives, and contribute to a welcoming environment that encourages discovery and repeat visits. The role also involves handling payments, following health and safety guidelines, and collaborating with team members and management to improve service and customer experience.

Qualifications

• Candidates should possess strong Customer Service and Interpersonal Skills to create a friendly, inclusive, and engaging guest experience.
• Candidates should possess Barista skills, including drink preparation, coffee and matcha brewing, and basic Food Preparation.
• Candidates should possess clear, professional Communication skills for interacting with guests, teammates, and brand partners.
• Prior experience in a café, retail, or hospitality setting is beneficial.
• Ability to stand for extended periods, work flexible hours (including weekends), and follow food safety and cleanliness standards is required.
• Interest in emerging consumer brands and willingness to learn product stories is highly valued.