Director of Business Development, CPG

About Us

Better Buzz Coffee Roasters seeks a Director of Business Development, CPG!

Better Buzz Coffee is looking for a hands-on leader to grow Better Buzz Coffee’s Consumer Package Goods (CPG) business across grocery, club and e-commerce channels. This person will own strategy, sales, marketing, supply chain and operations — expanding our packaged products beyond our cafés and into the hands of more consumers. The position will report to our Vice President of Marketing. We have robust plans for growth and this person will need to hit the ground running. This person is a deal maker, a relationship builder, a veteran of negotiation and works cross functionally.

https://betterbuzzcoffee.com/

Better Buzz Coffee is a San Diego based USDA Organic Certified Coffee Roaster with many current locations and growing throughout southern California, Nevada, Arizona and Florida. We source and roast all our coffees and we are dedicated to our purpose of providing the Better Buzz experience by fueling each day with exceptional coffee and food in an inspiring environment.

We are committed to providing outstanding guest service to our community while fostering a fun and upbeat work environment for our team. We are always pushing forward, growing, and improving to ensure we are the absolute best we can be! Leaders who are excited to challenge themselves and grow will find great opportunities with Better Buzz Coffee!

PERKS OF WORKING AT BETTER BUZZ:

• Full benefits packages available including Medical, Dental, Vision, Life Insurance, 401K w/match
• The best coffee around
• Work with a growing brand
  
  

The salary range for this position is $150,000-$170,000 annually.

Responsibilities

The Job:

• Build and own the CPG/retail channel strategy, annual operating plan, and multi-year growth roadmap
• Own channel revenue, profitability, budgets, pricing, trade spend, and deductions
• Identify, prospect, and negotiate partnerships with grocery, club, and e-commerce retailers and distributors.
• Lead the end-to-end deal process: pitch, terms, contracting, new item setup and launch planning
• Build relationships with category buyers and lead account planning, line reviews, resets and ongoing business reviews.
• Manage broker and distributor relationships, establish performance expectation and hold partners accountable for results
• Partner with internal teams on innovation, packaging, pricing, promotions and supply-chain readiness.
• Own demand forecasting and collaborate on production, inventory and replenishment planning to maintain appropriate inventory levels.
• Manage promotional programs from planning through execution, ensuring deliverables, timelines, retailer requirements and budgets are met.
• Evaluate promotional effectiveness and trade-spend ROI to improve future programming.
• Monitor retail execution, including distribution, shelf placement, in-stock levels, pricing, and displays
• Track sell-in, sell-through, velocity, distribution, revenue, margin, forecast accuracy and inventory performance; provide regular insights and recommendations to executive leadership.
• Manage customer operations, including retailer portals, purchase orders, fulfillment issues, deductions and required documentation.
• Represent Better Buzz at industry trade shows, buyer meetings and CPG conferences.
• Build scalable processes and lead internal team members and external partners as the business grows.
  
  

Qualifications

Required

• 7+ years in CPG sales, business development, or channel management experience, preferably within food & beverage.
• Proven track record securing and growing grocery, club, e-commerce, and distributor partnerships.
• Experience owning revenue, profitability, pricing, trade spend and budgets.
• Strong negotiation, deal-structuring, and relationship-management skills.
• Working knowledge of CPG supply chain, forecasting, inventory planning and retailer operations
• Experience managing brokers, distributors and agency partners.
• Strong financial, analytical, and business-planning capabilities
• Strategic thinker with strong cross-functional leadership and hands-on execution skills.
• Proficiency with Excel, PowerPoint, syndicated data, and sales-reporting tools.
• The ability to travel to retail partners, distributors and trade shows, valid driver license.
  
  

Preferred

• Existing relationships with grocery, club, and specialty retail buyers.
• Coffee, beverage, or specialty food CPG experience.
  
  

Founded in 2002 by two college students with a dream and a coffee cart, Better Buzz has grown into a thriving community with locations across California, Nevada, Arizona, and soon Florida. We roast our own organic, fair trade, and rainforest-certified coffee weekly!

We’re serious about quality, connection, and having a blast while doing it. At Better Buzz, you’re not just making coffee — you’re making people’s day.

Better Buzz encourages you to be bold and authentically you! We are proud to be an equal opportunity employer that celebrates the unique differences of our diverse team. We welcome individuals from all backgrounds and consider every qualified applicant without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected class. Better Buzz is also committed to offering reasonable accommodation to qualified job applicants with disabilities. If you need assistance or an accommodation, please contact us at [email protected]