Director of Coffee

Did you know that most coffee roasters around the world are roasting old coffee, even though it is freshly roasted? 

About Devoción

You've been drinking months-old coffee, but Devoción is changing that. We source our beans directly from our network of independent coffee producers throughout Colombia, dry-mill them at our facility in Bogotá, and quickly send them to our roaster in New York vía FedEx. A few days later, the beans arrive in Brooklyn, to be freshly roasted and served as quickly as possible, going from origin to cup as fast as 10 days, light years quicker than the industry norm of 6-12 months. 

About the Role 

Devoción is looking for a Director of Coffee, a multi-faceted role responsible for defining and delivering an exceptional, consistent coffee experience across the entire brand. This role leads the strategy, execution, and evolution of Devoción’s coffee program across retail, wholesale, and e-commerce channels. It combines creative direction, quality control, education, and innovation to ensure the brand remains at the forefront of specialty coffee. 

Reporting directly to the CEO, the Director of Coffee oversees coffee sourcing, beverage development, education programs, and quality standards, while aligning all touchpoints with the company’s identity and high standards. 

Primary Responsibilities 

Education 

● Design and continuously evolve barista education programs that reflect Devoción’s values, hospitality standards, and commitment to quality 

● Lead training for leadership teams and ensure consistent coffee knowledge across the company 

● Guide and develop the education team to deliver high-impact, scalable training programs 

● Build and maintain a centralized library of educational resources, recipes, and brew guides 

● Oversee public and private programming, including consumer classes, corporate tastings, and brand events 

● Represent Devoción at industry events, competitions, and trade shows 

Coffee Experience & Commercial Strategy 

● Shape the coffee experience across retail, ecommerce, and wholesale 

● Collaborate with marketing on coffee storytelling, rotating coffee selections, and beverage launches 

● Support wholesale partners with onboarding, education, quality control, and ongoing engagements 

Coffee Program & Curation 

● Own the coffee portfolio: drink menu and seasonal offerings across all channels 

● Lead sourcing strategy in partnership with green buying origin team, championing Devoción's freshness philosophy 

● Drive beverage R&D. Developing new drinks, brewing methods, and trend-informed concepts, while maintaining a library of recipes, brew guides, and tasting documentation to keep the menu fresh and relevant. 

Quality Control 

● Attend weekly cuppings with Director of Roasting to evaluate lots, roast profiles, and consistency 

● Set and enforce QC standards across all retail and wholesale accounts 

● Identify quality gaps early and lead corrective action in partnership with the roasting team 

What We’re Looking For 

● 8 to 10+ years in specialty coffee with significant experience in a leadership, education, or program development role 

● Deep expertise across the coffee supply chain. From green buying and roasting to café operations 

● Strong sensory skills; SCA cupping proficiency and proven recipe development experience 

● A clear communicator and natural educator — confident presenter, sharp writer 

● Commercially minded, with experience working across retail, wholesale, and/or ecommerce 

● Highly organized and able to manage multiple workstreams without losing attention to quality 

● Willing to travel within NYC, domestically, and internationally 

● Flexible for weekends and events as needed 

● Spanish fluency a strong plus 

Compensation & benefits 

● Salary: $85,000 – $100,000 (based on experience) 

● Bonus Plan 

● Paid vacation and paid sick days 

● Health, Vision, and Dental Insurance 

● 401(k) 

We stand for diversity, equity, and inclusion. It is woven into our values and philosophy to celebrate humanity in its full spectrum and treat each other with respect and appreciation.  As an equal opportunity employer, we welcome the unique contributions that everyone can bring to Devocion, and we don't discriminate against an employee or applicant because of their race, color, sex, sexual orientation, gender identity and/or expression, age, national origin, religion, status as a veteran, and basis of disability or any other federal, state, or local protected class.  We respect differences and we strongly believe that we are stronger together.