Marketing & Partnerships Coordinator

In-Person Role

Full-Time | Los Angeles, CA | $55,000–$65,000/year DOE

About the Role

Bonsai Coffee Bar is looking for a creative, organized, and proactive Marketing & Partnerships Coordinator to join our team.

As we continue to grow Bonsai and our matcha brand, Bonsai HIBI, we're looking for someone who can help bring our ideas to life from social media and content creation to brand collaborations, events, creator partnerships, email marketing, and e-commerce.

You'll work closely with the founders on creative direction and marketing strategy while taking ownership of the day-to-day execution.

This is a hands-on role for someone who loves both the creative side of building a brand and making things happen behind the scenes.

Recent graduates are encouraged to apply. Relevant experience can include internships, freelance work, personal projects, content creation, student organizations, or managing social accounts. We're less concerned about years of experience and more interested in finding someone with great taste, strong organizational skills, initiative, and excitement about what we're building.

What You'll Work On

SOCIAL MEDIA + CONTENT

• Help plan and execute social strategy for Bonsai Coffee Bar
• Help launch and grow Bonsai HIBI's dedicated social channels
• Build and manage content calendars for Instagram and TikTok
• Film and edit short-form content including Reels and TikToks
• Capture behind-the-scenes, product, team, cafe, and event content
• Write captions and manage posting
• Monitor trends and identify relevant content opportunities
• Organize our photo and video content library
• Track performance and help identify what's working
• Effectively share our USPs and tell our story through content

PARTNERSHIPS + EVENTS

• Manage inbound collaboration and partnership opportunities
• Identify brands and organizations that align with Bonsai and HIBI
• Proactively reach out to potential brand partners
• Help brainstorm collaborations and activations
• Coordinate pop-ups, community events, matcha workshops, brand activations, and other events
• Develop relationships with local businesses, fitness and wellness brands, universities, offices, and community organizations
• Help market and capture content around events

CREATORS + HIBI MATCHA

• Identify creators who align with Bonsai and HIBI
• Coordinate creator outreach, gifting, and product seeding
• Build and maintain relationships with creators
• Coordinate creator visits to Bonsai
• Help pack and ship HIBI gifting, creator packages, and online orders as needed
• Source and organize UGC for our social channels
• Help support HIBI product launches and retail campaigns

EMAIL + SMS

• Help build our email and SMS marketing calendar
• Create campaigns for customer retention, HIBI sales, new products, seasonal menus, events
• Write marketing copy and build campaigns
• Help grow our email and SMS audiences
• Track campaign performance

DESIGN + MARKETING SUPPORT

• Create simple, on-brand graphics using Canva, Adobe, or similar tools
• Design social graphics, flyers, promotional materials, event collateral, and in-store signage
• Help coordinate photoshoots and product launches
• Keep marketing calendars, creator lists, partnership pipelines, and projects organized
• Support neighborhood marketing and future Bonsai openings
• Jump into other creative and marketing projects as the brands continue to grow

Who We're Looking For

You might be a great fit if you:

• Have a strong eye for branding, design, and social content
• Understand Instagram and TikTok and genuinely enjoy creating content
• Are comfortable filming and editing short-form video
• Have experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools
• Are extremely organized and good at keeping track of multiple projects
• Are proactive and don't always need to be told what to do next
• Are comfortable reaching out to brands, creators, and potential partners
• Are a strong writer and communicator
• Enjoy both coming up with ideas and actually executing them
• Are excited about coffee, matcha, food, hospitality, culture, and community
• Are comfortable working in a fast-moving small business where you'll need to wear many hats

Above all, we're looking for someone who genuinely loves us and excited to help build what Bonsai can become. Let's grow together!