Senior Manager, Strategy and Market Planning

Brand

Bagel Brands

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.

POSITION MISSION

The Senior Manager, Strategy & Market Planning plays a critical role in shaping how and where Bagel Brands grows by leading market planning, location strategy, and development analytics across the portfolio. This role combines consumer, demographic, competitive, mobility, real estate, and bakery performance data to identify growth opportunities, inform development decisions, and optimize the performance of the existing bakery portfolio.

Serving as a strategic thought partner to Development leadership and cross-functional teams, the Senior Manager translates complex data into clear, actionable recommendations that guide market prioritization, new bakery development, trade area strategy, site selection, relocations, remodels, closures, conversions, and portfolio optimization. In alignment with Bagel Brands' Mission, Vision, and Values, this role brings curiosity, objective analysis, strong business judgment, and an ownership mindset to decisions that support profitable and sustainable growth.

Compensation

• Base Annual Salary: $145,000 to $160,000
• Targeted Annual Bonus: 15%
• Long Term Incentive (LTI): $20,000
  
  

Responsibilities Include, But Are Not Limited To

Market Planning & Growth Strategy

• Develop and maintain strategic market plans that identify where, when, and how Bagel Brands should grow across new and existing markets.
• Evaluate market potential and development opportunities to establish market priorities and support long-term growth planning.
• Develop an independent, fact-based perspective on market opportunities and translate findings into actionable recommendations for Development leadership.
• Partner with Development and cross-functional leaders to align market planning strategies with broader business objectives and investment priorities.
  
  

Market & Location Analytics

• Leverage demographic, consumer, competitive, mobility, GIS, real estate, and bakery performance data to identify whitespace, market potential, trade areas, and development priorities.
• Analyze market and trade area dynamics to identify opportunities and risks associated with potential development decisions.
• Develop and continuously refine analytical approaches that improve understanding of location performance and market opportunity.
• Integrate multiple data sources to provide a comprehensive view of markets, trade areas, and portfolio performance.
  
  

Site Selection & Development Forecasting

• Partner with Real Estate to evaluate prospective locations, including trade area quality, site characteristics, sales potential, cannibalization, and overall portfolio impact.
• Develop and apply forecasting methodologies to support new bakery sales projections and investment decisions.
• Provide analytical support and recommendations throughout the site-selection process.
• Participate in market tours and field validation to complement analytical findings with local market and site observations.
  
  

Portfolio Optimization

• Analyze existing bakery performance, market dynamics, and portfolio positioning to identify opportunities for relocations, remodels, closures, conversions, and other asset optimization strategies.
• Evaluate the potential financial and portfolio impact of proposed optimization decisions.
• Partner with Development, Finance, Operations, and other stakeholders to support fact-based portfolio investment decisions.
  
  

Performance & Predictive Analytics

• Conduct post-opening analyses to evaluate actual performance against forecasts and identify opportunities to improve future development decisions.
• Analyze portfolio and location performance to continuously improve sales forecasting, cannibalization modeling, site-selection criteria, and other location-performance methodologies.
• Identify trends and insights that improve the accuracy and consistency of market planning and development decisions.
• Establish feedback loops that incorporate actual bakery performance into future market and site-selection strategies.
  
  

Tools, Reporting & Capabilities

• Develop and continuously improve market-planning tools, dashboards, data sources, models, and analytical capabilities.
• Establish consistent methodologies and frameworks that enable faster, more objective, and more consistent development decision-making.
• Translate complex analyses into clear presentations, recommendations, and decision-support materials for Development leadership and cross-functional stakeholders.
  
  

Cross-Functional Partnership

• Collaborate closely with Real Estate, Finance, Operations, Marketing, Franchise Development, and other partners to align market strategy with broader business objectives.
• Build credibility and influence across teams by providing objective, data-driven insights and recommendations.
• Effectively challenge assumptions and bring alternative perspectives to development decisions while building alignment around recommended actions.
  
  

LEADERSHIP COMPETENCIES (SENIOR MANAGER)

• Effective Communication: Synthesizes complex market, financial, and performance data into clear, actionable recommendations. Communicates effectively with senior leaders and cross-functional partners, adapting the level of detail and approach to support informed decision-making and alignment.
• Accountability & Ownership: Takes ownership of market planning analyses, recommendations, tools, and deliverables while ensuring accuracy, quality, and timely execution. Operates with independence and follows decisions through to understand their business impact.
• Adaptability & Perseverance: Navigates ambiguity, changing development priorities, incomplete information, and evolving market conditions while maintaining a disciplined, fact-based approach to solving complex business challenges.
• Empowerment: Builds strong cross-functional partnerships and uses expertise, insights, and influence to enable others to make better development decisions. Shares knowledge and creates tools and frameworks that strengthen organizational capability.
• Curiosity: Proactively explores market dynamics, consumer behavior, competitive activity, emerging data sources, and analytical methodologies to uncover new growth opportunities and continuously improve decision-making.
• Self-Awareness: Demonstrates strong judgment, credibility, and awareness of personal impact when influencing decisions without direct authority. Seeks diverse perspectives, remains open to challenging assumptions, and adjusts approach based on stakeholder and business needs.
• Strategic Focus: Connects market and location insights to longer-term development and business priorities. Evaluates opportunities through multiple lenses, including growth potential, financial performance, portfolio impact, operational considerations, and market dynamics, to inform sustainable growth decisions.
  
  

Required

KNOWLEDGE, SKILLS, & EXPERIENCE

• Bachelor's degree in Business, Finance, Real Estate, Economics, Geography, Urban Planning, Analytics, or a related field, or equivalent combination of education and experience.
• Five or more years of experience in market planning, real estate strategy, site selection, development strategy, location analytics, or a related analytical field.
• Experience within a multi-unit restaurant, retail, consumer, or franchise business.
• Demonstrated ability to develop market strategies and translate complex data into clear, actionable business recommendations.
• Experience with GIS or location intelligence platforms and demographic, mobility, consumer, and competitive datasets.
• Experience with sales forecasting, cannibalization modeling, predictive analytics, or comparable location-performance methodologies.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong strategic thinking, analytical, and problem-solving capabilities with the ability to develop an independent, fact-based point of view.
• Excellent written and verbal communication skills with the ability to simplify complex analyses and influence stakeholders at multiple levels.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced, growth-oriented environment.
• Ability to collaborate and influence effectively across functions without direct authority.
• Ability to travel based on business needs, including market tours and field validation.
  
  

Preferred

• Advanced degree in Business, Finance, Real Estate, Analytics, or a related field.
• Experience with business intelligence and data visualization tools.
• Experience supporting restaurant or retail development, portfolio optimization, or market expansion strategies.
  
  

PHYSICAL DEMANDS

This position primarily operates in an office environment and requires the ability to sit, stand, and use a computer for extended periods of time. The role requires periodic travel for market tours, bakery visits, site evaluations, and field validation, which may involve walking sites and navigating retail or development environments. These requirements may be met with or without reasonable accommodation.

The duties of this position may change from time to time. The Company reserves the right to add or delete duties and responsibilities at the discretion of the Company or its managers. This job description is intended to describe the general level of work being performed and is not intended to be all-inclusive.

Bagel Brands is committed to providing equal employment opportunity and fair treatment in employment for all individuals. We do not discriminate on the basis of any characteristic protected by applicable federal, state, or local law. Employment decisions are based solely on qualifications, merit, and business needs.

• Ranges reflect what employer reasonably and in good faith expects to pay for such position.
  
  

Address: | 1720 S Bellaire St. Skybox , Denver, Colorado 80222 |

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis in protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.